Purpose-Built for Ambitious & Beloved Brands
E-Commerce Built with Integrity & Scalability in Mind
Floyd needed a complete online storefront redesign to better reflect the brand’s identity, as well as its customer experience. We took an elevated approach to the design and development, allowing for scalability of their product offering, and also built a simple admin to add new products and customization opportunities.
Highly customizable products like the 3-part sectional (that can even extend to an 11-piece) can’t rely on simple product bundles. Instead, sub-products are grouped to appear as a single product on a PDP, but configured as individual parts once added to a cart.
Founded in 2013 in Detroit, Floyd was launched as a reaction to disposable furniture. Their thoughtful systems for living are based on sustainability, adaptability, and accessibility.
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