Purpose-Built for Ambitious & Beloved Brands
Refining Design & User Experience for a Global Luxury Brand
Assouline, renowned for its luxurious and beautifully crafted books, needed an e-commerce store that would truly embody its brand. Their previous site fell short in capturing the elevated essence needed to match the sophistication of its products and physical retail presence. We refined the Shopify website's design and user experience (UX) through visual storytelling, augmented reality (AR), and authentic special moments.
Our approach focused on enhancing the design and user experience without altering the site's core components. We emphasized custom features that highlighted Assouline’s unique offerings, such as their flagship store Maison Assouline and restaurant Swans Bar. The design was meticulously crafted to create special moments, ensuring the site felt grand and personal.
Founded in Paris in 1994, Assouline is the first luxury brand on culture, creating a new, contemporary style of book with visually rich stories and compelling narratives.
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