Purpose-Built for Ambitious & Beloved Brands
A Dreamy, High-Performing Experience for a Celebrity Brand
The launch of r.e.m. beauty by Ariana Grande was excitedly awaited by the celebrity's fanbase, and the brand's website needed to deliver in order to keep up with demand. With extensive optimization and testing, we ensured high-performance, while quantity limiting meant that no customer would leave with an empty cart.
Speed and performance were top of mind given the high traffic a mega celebrity like Ariana Grande was sure to draw in. ‘Peak state’ switchers meant select features could be swiftly turned off as needed to avoid any delays during an influx.
r.e.m. beauty was created by Ariana Grande to empower the world with the tools needed to bring the most vivid, limitless, and creative dreams to life.
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